AI Sales Coaching Platform
AmpUp learns what wins in your motion and turns it into prep, coaching, and practice — before the next call, not next quarter.
*Proven at the scale of a public company with $2 billion in revenue.
Trusted by
Built by teams from
Analyze → Coach → Practice → The system learns again.
Conversation intelligence tells you what happened on the call. Revenue platforms tell you what might close. AmpUp changes what the rep does next — and gets smarter every time.
The Sales Brain analyzes every interaction across four behavioral drivers — preparation, objection handling, closing discipline, product knowledge — and shows you where execution is winning deals and where it's costing them.
Feeds patterns into Coach and Practice
$15M revenue opportunity identified from ~1,000 interactions.
Atlas delivers a deal-specific brief before the call and a coaching debrief after — account context, recommended tactics, scoring, and next steps. The mentor in the room when no manager is available.
Powered by patterns from Analyze, feeds insights into Practice
Skill Lab generates custom personas from your actual buyer archetypes and the objections stalling your pipeline right now. Reps practice until the unfamiliar becomes instinctive.
Scenarios built from what Analyze found this week
30% revenue uplift in the EV manufacturer pilot. Bottom quartile moved to top quartile.
The gap isn't insight. It's intervention.
The dashboard flags it Tuesday. The rep's next call was Monday. The moment's gone.
View case studyManagers review less than 5% of calls. The other 95% of coaching moments vanish.
View case studyOne rep cracks the objection. Three months later, the org gets a slide about it.
View case studyKnow which behaviors drive win rates and which are costing pipeline. Coach the gaps without making managers the bottleneck.
See how it works for sales leadersStage and close date don’t tell you if a deal is real. Behavioral indicators layered onto your existing CRM and forecast do.
See integrations + governancePractice scenarios built from this week’s pipeline friction, not last quarter’s playbook. Readiness that keeps pace with how your market actually moves.
See the practice + readiness loopYour team's current pipeline. The four behavioral drivers. Do the math.
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AmpUp works with the tools your revenue team already relies on. No rip and replace. No new system to learn.
100+ integrations
Conversation Intelligence
You already have the signal. AmpUp turns it into action. Keep your recordings. We add coaching, prep, and practice so reps know exactly how to improve before the next call.
CRM
We pull deal context from your CRM and push insights back in. Notes, scores, and next steps stay current without extra work from reps.
Calendar & Communication
Prep briefs before every meeting. Coaching debriefs after. Delivered where reps already work.
Stage progression across 47 teams
Revenue uplift in pilot
Coaching coverage
Sanjay Agrawal
CEO and Cofounder, Revefi Inc
“AmpUp has been a complete game-changer for our GTM organization. The coaching sharpens how we handle objections, the prep briefs keep reps focused on what matters, and the whole system gets smarter with our feedback in a matter of hours. We saw an immediate lift in conversions across the funnel—it's the first tool we've used that truly feels like a partner in growth.”
Sujay Saha
CEO, Cortico-X
“At Cortico-X, we know growth is a direct result of exceptional human experiences. The fundamental challenge has always been scaling that human touch. AmpUp is the first platform I've seen that truly cracks the code—it doesn't try to replace your best people, it digitizes their intuition so everyone on the team can deliver that top-tier experience.”
Sam Tyagi
Founder & CEO, KlearNow.AI
“Ampup unlocked growth in high-potential segments we simply couldn't scale with our existing resources. The real magic is in how its AI-powered SDRs, paired with precision-targeted sales coaching, are elevating our current AEs. This dynamic combination has energized our sales team and leadership, fueling real momentum.”
Toni Adams
SVP Partner and Alliances Sales & BD, Starburst Data
“AmpUp solves a big sales challenge, which is scaling effective enablement and sales coaching across our ecosystem partners through the use of AI.”
From connect to compound.
Plug in your conversation intelligence tool, CRM, and calendar.
Sales Brain reads your interaction history and maps behavioral patterns to outcomes.
Atlas delivers deal-specific briefs before every meeting and coaching debriefs after.
Skill Lab builds rep scenarios from live objection patterns in your pipeline.
Every call feeds the system. Patterns sharpen. Coaching gets more precise.
Reps don't log into another portal.
The coaching meets them where they already work — in the calendar, the CRM, the call flow. In the EV manufacturer pilot, active usage exceeded 80% weekly after the second week.
AmpUp meets reps where they already work — in the calendar, the CRM, the call flow. Atlas delivers a prep brief before the meeting and a coaching debrief after. Reps don't open a separate portal. They get context and coaching in the tools they already have open. In the EV manufacturer pilot, active usage exceeded 80% weekly after the second week.
Bring us an active opportunity. We'll show you what AmpUp would surface before the next meeting, what it would capture after, and what it would turn into practice.
6.8x
Stage progression
30%
Revenue uplift
100%
Coaching coverage