Walk into every meeting
like your top rep would.
The AI sales coach for individual AEs. Pre-call briefs that save you 20 minutes of CRM digging. Roleplay against the objection you fumbled yesterday. Post-call notes that update your CRM for you. Start free — no manager approval, no procurement loop.
From AmpUp's analysis across 47 enterprise sales teams.
Sound familiar
You can sell. You just can't do
the other ten hours a week.
Twenty minutes of CRM digging before every call
Prep means toggling between CRM records, Slack threads, and LinkedIn. By the time you've pieced the context together, you're already dialing in.
Same objection. Different deal. Still no good answer.
You've heard "we're building in-house" three times this month. Under live pressure you default to discounting. There's no safe place to practice the better version.
Coaching shows up after the moment is gone
Your manager reviews the call on Thursday. The deal moved on Tuesday. The feedback is accurate — and completely useless for the conversation that already happened.
The coaching loop
Diagnose. Coach. Practice.
On every deal you run.
AmpUp picks up the signal in your conversations, amplifies what your top reps do differently, and feeds it back to you before the next call. No manager required.
Call Recorder
Record
Every meeting on your calendar joined and transcribed automatically. No clicking record. No remembering. Every discovery, demo, and pricing call captured the same way.
Sales Brain
Analyze
Every conversation you have, discovery, demo, eval, pricing, scored across four behavioral drivers that predict what wins.
Atlas
Coach
A brief before every meeting. A debrief after. No manager required. Just the pattern, the gap, the move for your next call.
Skill Lab
Practice
Roleplay built from the objections actually stalling your deals, not generic scenarios. Drill the pushback until it feels instinctive.
The coaching tightens with every conversation.
Coaching in action
What lands on your desk every morning.
Not a generic methodology deck. Coaching tied to your specific opportunity — your prospect, your deal, your next move.
Acme Corp — Demo, Tuesday 2pm
Series C SaaS · 3rd meeting · $180k ACV
- Last call: champion pushed back on usage-based pricing. Lead with ROI calculator.
- Economic buyer still unconfirmed. Ask for intro to VP Finance.
- Competitor likely in: Gong mentioned in call 2 transcript.
Your behavioral profile
14 calls scored · 4 deals in pipeline
Focus this week: Objection handling. The Skill Lab has a drill ready when you are.
“We're building this in-house.”
Drill built from 3 stalled deals
Buyer:
“Honestly, our platform team thinks they can build something close enough in a quarter. I'm not sure I can justify the spend.”
A day with AmpUp
From morning brief to evening pipeline check.
Atlas pre-call brief
Account context, the competitive objection trending in this segment, recommended opening tactic. Two minutes, not twenty.
Skill Lab warm-up
Fifteen minutes on the pricing objection you'll face at 10. Walk in with the response in muscle memory.
Discovery call
You handle the objection cleanly because you've already practiced it. The prospect confirms a next step — not a vague "let's circle back."
Atlas debrief
What landed, where the deal stands, one thing to adjust. Scored analysis, not a transcript to read. CRM updated for you.
Pipeline check
Behavioral signals across open deals. Two need attention before tomorrow. You know exactly where to focus.
The numbers
What individual AEs see in the data.
stage progression for prepared reps vs. underprepared
saved per pre-call prep
coaching coverage — vs. <5% with managers alone
behavioral drivers that predict outcomes better than pipeline stage
From the field
“I used to dread the pricing objection. After practicing in Skill Lab, I actually look forward to it — it's my chance to lead with the value anchor instead of reacting to the number.”
— Account Executive, Enterprise SaaS
Coaching the sales teams at
Built by a team from
Works with the stack you already have
Frequently Asked Questions
Your top rep used to be a regular rep too.
Start free.
Connect your calendar. Your first Atlas pre-call brief lands before tomorrow's meeting. No credit card, no manager approval, no procurement loop.
Start freeBringing the whole team? Book a team demo