Your sales co-pilot. Free for early-stage startups.
Plug AmpUp into your sales motion. Sales Brain reads every conversation, Atlas briefs you before the next call, Skill Lab builds practice from your live pipeline. The full coaching loop, working for founders, first sales hires, and lean B2B teams figuring out what actually closes. No credit card.
You can't out-hustle a pattern you can't see.
Every founder-led sales motion has them. The objection that quietly tanks the quarter. The discovery question your best call uses that the next one skips. The reason deals stall in week two and nobody on the team can name. You won't catch these by relistening to calls one at a time on a Sunday. You find them when something reads across every call, every deal, every rep, all at once.
of sales training is forgotten inside 90 days without reinforcement. The forgetting curve hits founders too.
of calls a founder or sales manager actually relistens to in any given week. The other 95% of coaching moments evaporate.
hidden patterns inside most early-stage pipelines. Pricing pushback, weak discovery, soft next steps. Worth real revenue once you can name them.
The coaching loop
Three pieces. One loop. Working on every deal you run.
It's not another call recorder. AmpUp's coaching loop reads every conversation your team has, maps it to deal outcomes, and feeds the next prep brief, coaching debrief, and practice drill before the next call. Every interaction tightens the loop — the same idea that powers systems like AlphaGo, applied to your sales motion.
Sales Brain
Pre-call intelligence across every rep, every deal. Sees what's firing. Flags what's not.
Atlas
AI sales meeting prep before every call. Coaching after. Shows up in your calendar and CRM, not another portal.
Skill Lab
AI sales roleplay built from this week's objections, not last quarter's playbook.
Three steps. No credit card. No sales call required.
Connect your stack
Plug in Zoom, Google Meet, Teams, Gong, Chorus, Fireflies, Fathom, Granola, Salesforce, HubSpot. Whatever you record with, whatever your CRM is. Setup runs about 10 minutes.
Sales Brain learns your motion
Within 48 hours, Sales Brain has mapped your patterns. Atlas starts queueing prep briefs for upcoming meetings. Skill Lab builds AI sales roleplay scenarios from the objections showing up in your live pipeline.
Use it on your next deal
Real prep on real calls. Coaching debriefs after every meeting. Practice scenarios that match what your buyers actually push back on. Before the next call. Not next quarter.
Extended access for the people doing the selling.
If you're a founder running your own sales, a first sales hire learning the motion, or an early-stage startup still figuring out what closes, you get a different deal. Extended free access. More calls analyzed. More time inside the coaching loop. Same product the enterprise buyers run. Apply below and we'll get back to you within a business day.
Pre-seed to Series A startups
Running sales yourselves, with a founding seller, or with your first AE.
Sub-10 person B2B teams
No dedicated sales leader yet. Probably won't have one for a while.
Technical founders selling product
First 20 to 100 customers. The stage where every call should teach you something.
What the coaching loop actually delivers.
Real output on your real deals. Not vanity metrics. Not a Tuesday dashboard.
What's landing
Which parts of your pitch make buyers lean in. Down to the phrase.
What's costing you deals
The patterns hiding in your losses. Pricing pushback, weak discovery, late next steps. Named and ranked by revenue impact.
Custom objection scripts
Pricing, timing, "send it to procurement," "we already use X." Responses built from language that's actually working on buyers in your motion.
Next-step conversion
How to land the next meeting on every call. Specific actions, specific dates, specific stakeholders. Not "I'll follow up next week."
Talk-to-listen by deal stage
Where the ratio correlates with closed-won. Where it tanks deals. Useful when you're still learning your own selling style.
Discovery quality score
Benchmarked against teams hitting top quartile. With the exact discovery questions your best calls use that the average ones skip.
What Teams Discovered
“The analysis showed us patterns we'd never have found manually. Three changes to our discovery flow and close rates jumped 40%.”
VP of Sales
B2B SaaS Company
“We uploaded 10 calls from our SDR team. The report identified that our reps weren't asking enough discovery questions. Pipeline doubled.”
Sales Director
Enterprise Tech
“Our onboarding reps were confusing prospects with too much product detail upfront. The analysis spotted it. Conversion up 35%.”
Enablement Lead
Fintech Startup
Why give it away?
Because once Sales Brain has read your motion, going back to a dashboard you check on Tuesdays feels like flying blind. This isn't a teaser version. It's the real product running on your real deals. When you outgrow founder-led sales and roll out across a team, we'll be here. No credit card to start. No surprise downgrade. No sales call required to try it.
Your calls stay yours.
SOC 2 Type II. Encrypted in transit and at rest. PII redacted before analysis. AmpUp doesn't sell your data and doesn't train external models on it. Ever.
Works With Your Stack
Whatever you're using to record, AmpUp will process it.
Frequently Asked Questions
The next call is already on your calendar.
You can run it the way you ran the last one. Or give the Strategy Engine 48 hours and run it with the patterns underneath it. Free for early-stage startups.