AmpUp vs Craft
Craft books home services jobs 24/7.
AmpUp coaches your reps to close them.
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AmpUp vs. Craft: Full feature comparison
How AmpUp and Craft are different
Booking is volume. Closing is revenue.
A full calendar does not pay if the rep cannot close. Craft gets you the shot at the table. Whether you take it comes down to how the rep runs that conversation, and that is the part AmpUp coaches.
Booking automation vs deal execution
Craft's core is answering inbound, booking appointments around the clock, and coaching the in-home close. AmpUp's core is changing what a rep does on the next call: Atlas briefs before, Sales Brain spots behavioral gaps across every recorded conversation, Skill Lab turns this week's live objection into practice.
The Right-Motion Gap
With AmpUp
“B2B rep keeps stalling when procurement joins late. Sales Brain flags the missing mutual action plan. Skill Lab builds a practice rep from the live deal. Atlas briefs the next call.”
Coaching targets the actual deal. Improvement measured on the next real call.
With Craft
“Home services shop misses after-hours leads and loses jobs to whoever answers first. Craft picks up 24/7, books the appointment, and coaches the in-home estimate.”
Right tool for inbound booking and the in-home close.
The Closed Loop Difference
Real calls reveal gaps » practice targets those gaps » real call improvement is measured » the entire system gets smarter.
Real calls reveal gaps
Practice targets what matters
Measured on real calls
What does AmpUp's sales coaching data show?
30% relative revenue uplift
80%+ weekly active usage after week two
From a pilot with a leading U.S. EV manufacturer (bottom quartile to top quartile in 30 days). Most sales tools see steep dropoff after rollout. Sustained usage after week two predicts ROI better than feature depth.
Frequently Asked Questions
Amplify Real Performance
See how AmpUp connects prep, coaching, and practice to real deals, so every rep improves on the next call, not just in training.